We create and carry out strategic concepts for ambitious brands. We unify identity, branding and communication by combining our expertise in design, art direction and editorial storytelling. In order to reach, engage and connect with people today we believe carefully considered, relevant, high-quality visual content is more important than ever. We work with logic, sensibility and precision across all media. Read more about us below.
SPC was founded by creative director Sakari Paananen in 2012. With educational background in communication theory, design and advertising, Sakari has worked 18+ years with branding, communication and editorial concepts across all media – for local and global brands, cultural institutions, magazines and public service agencies.
From this gained in-depth knowledge of commercial strategy, design craftsmanship, photography and editorial storytelling SPC has developed a holistic approach to branding and communication in which all these components work as a symbiotic, well-balanced entity. The work of SPC is characterized by strategic intelligence, clarity, aesthetic sensibility and high quality standards.
Our services include strategy; conceptualization of brands, campaigns and editorial content; creative direction, art direction and design.
CA FASTIGHETER – No58 PROPERTY BRANDING
Mystifying and communicating premium value of a luxury residential property.
Branding and communication strategy development. Holistic visual identity unifying design and imagery. Digital and print campaign. Website design. Hardcover book.
In collaboration with Whyte Lilja Arkitekter.
Photography by Björn Keller and Erik Lefvander.
ANDREAS MARTIN-LÖF ARKITEKTER VISUAL IDENTITY & WEBSITE
Guiding a fast-growing architectural practice into their international artistic future.
Brand strategy. Holistic visual identity – unifying design and photography. Image concepts and photographic art direction. Custom designed website for all devices.
Campaign art direction for Weekday. Photography by Ola Rindal. Styling by Ellen af Geijerstam.
OSCAR PROPERTIES – PROPERTY BRANDING
Property branding and communication concepts including brand strategy, visual identity, advertising and printed matter. Photography by Andreas Ackerup and Johan Fowelin.
RODEO MAGAZINE 2011–2012
Magazine concept development, creative direction, art direction and design. In collaboration with Anton Grahnström. Photography by Julia Hetta, Johan Sandberg, Marcus Palmqvist, Mikael Olsson and many more.
NISCH MANAGEMENT BRAND IDENTITY AND WEBSITE
Identifying and taking advantage of an alternative modeling agency's challenger position.
Brand strategy. Brand identity. Custom designed website for all devices.
Presenting a premium residential property for the "cultural crowd", taking advantage of the architects' star quality by giving access behind the scene.
Branding and communication strategy development. Brand identity. Editorial concepts and content creation. Digital and print campaign. Website design.
In collaboration with Whyte Lilja Arkitekter.
Photography by Andreas Ackerup, Louise Enhörning, Erik Wåhlström and Gunnar Smoliansky.
SVENSKA KRAFTNÄT – BRAND IDENTITY
A complete rebranding of the Swedish National Grid, Svenska Kraftnät, covering everything from the logo, customizing typefaces, stationary, signage, different manuals, newsletter templates, advertising guidelines, information brochures, annual reports, photographic language, imagery and environmental policies for office inventories.
PHILIPS SCANDINAVIA – IMAGERY
Image concepts and photographic art direction – presenting the new Philips range of Smart TV:S. Photography by Johan Fowelin.
SANDRA BACKLUND – BRAND INDENTITY & WEBSITE
Brand identity and website design for swedish luxury fashion designer/fine artist Sandra Backlund. Photography by Ola Bergengren.
MINIMARKET AW13 – CAMPAIGN & LOOKBOOKS
Campaign and lookbook concepts, art direction and design. Photography by Peter Gehrke and Ola Bergengren.
ERIK BJERKESJÖ – BRAND IDENTITY AND IMAGERY
Brand identity and campaign imagery for swedish fashion designer Erik Bjerkesjö. In collaboration with Anton Grahnström. Photography by Ola Bergengren.
JC – CAMPAIGNS 2007–2008
Work executed during employment at Frankenstein Studio. Photography Andreas Ackerup.
ABSOLUT VODKA – DRINKSPIRATION APP
Visual concepts and art direction for a digital drink book. Co-created with Anton Grahnström, in collaboration with Great Works.
H&M – CAMPAIGN
Global campaign for H&M's sustainable collection. In collaboration with Anton Gahnström. Photography by Josh Olins. Styling by Robert Rydberg.
LEVI'S RED TAB EUROPE & ASIA – AW09 CAMPAIGN
International advertising campaign for Levi's Red Tab. Work executed during employment at Frankenstein Studio.
SALEM AL FAKIR
An iconic visual concept for the international launch of musical genius Salem al Fakir. Collaboration with ANTON GRAHNSTRÖM.