We create and carry out strategic concepts for ambitious brands; unifying identity, branding and communication. In order to reach, engage and connect with people today we believe carefully considered, relevant, high-quality visual content is more important than ever before. Our services include strategy; conceptualization of brands, campaigns and editorial content; creative direction, art direction and design. We work with all media. Read more about us below.
SPC was founded by creative director Sakari Paananen in 2012. With educational background in communication theory, design and advertising, Sakari has worked 18+ years with branding, communication and editorial concepts across all media – for local and global brands, cultural institutions, magazines and public service agencies.
From this gained in-depth knowledge of commercial strategy, design craftsmanship, photography and editorial storytelling SPC has developed a holistic approach to branding and communication in which all these components work as a symbiotic, well-balanced entity. The work of SPC is characterized by strategic intelligence, clarity, aesthetic sensibility and high quality standards.
CA FASTIGHETER – No58 PROPERTY BRANDING
Mystifying and communicating premium value of a luxury residential property.
Branding and communication strategy development. Holistic visual identity unifying design and imagery. Digital and print campaign. Website design. Hardcover book.
In collaboration with Whyte Lilja Arkitekter.
Photography by Björn Keller and Erik Lefvander.
OSCAR PROPERTIES – PROPERTY BRANDING
Property branding and communication concepts including brand strategy, visual identity, advertising and printed matter. Photography by Andreas Ackerup and Johan Fowelin.
Photography by Johan Fowelin. Programming by Emil Olsson.
RODEO MAGAZINE – SRING 2011
Magazine concept development, creative direction, design and production. In collaboration with Anton Grahnström. Photography by Julia Hetta, Johan Sandberg, Marcus Palmqvist, Mikael Olsson and many more.
SVENSKA KRAFTNÄT – BRAND IDENTITY
A complete rebranding of the Swedish National Grid, Svenska Kraftnät, covering everything from the logo, customizing typefaces, stationary, signage, different manuals, newsletter templates, advertising guidelines, information brochures, annual reports, photographic language, imagery and environmental policies for office inventories.
PHILIPS SCANDINAVIA – IMAGERY
Image concepts and photographic art direction – presenting the new Philips range of Smart TV:S. Photography by Johan Fowelin.
SANDRA BACKLUND – BRAND INDENTITY & WEBSITE
Brand identity and website design for swedish luxury fashion designer/fine artist Sandra Backlund. Photography by Ola Bergengren.
MINIMARKET AW13 – CAMPAIGN & LOOKBOOKS
Campaign and lookbook concepts, creative direction and design. Photography by Peter Gehrke and Ola Bergengren.
ERIK BJERKESJÖ – BRAND IDENTITY AND IMAGERY
Brand identity and campaign imagery for swedish fashion designer Erik Bjerkesjö. In collaboration with Anton Grahnström. Photography by Ola Bergengren.
JC – CAMPAIGNS 2007–2008
Work executed during employment at Frankenstein Studio. Photography Andreas Ackerup.
ABSOLUT VODKA – DRINKSPIRATION APP
Visual concepts and art direction for a digital drink book. Co-created with Anton Grahnström, in collaboration with Great Works.
H&M – CAMPAIGN
Global campaign for H&M's sustainable collection. In collaboration with Anton Gahnström. Photography by Josh Olins. Styling by Robert Rydberg.
LEVI'S RED TAB EUROPE & ASIA – AW09 CAMPAIGN
International advertising campaign for Levi's Red Tab. Work executed during employment at Frankenstein Studio.
SALEM AL FAKIR
An iconic visual concept for the international launch of musical genius Salem al Fakir. Collaboration with ANTON GRAHNSTRÖM.