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SPC



We create and carry out strategic concepts for ambitious brands; unifying identity, branding and communication. In order to reach, engage and connect with people today we believe carefully considered, relevant, high-quality visual content is more important than ever before. Our services include strategy; conceptualization of brands, campaigns and editorial content; creative direction, art direction and design. We work with all media. Read more about us below.

Kungsholmstorg 1, 112 21 Stockholm
Call +46 704 718 372, Send email


SPC was founded by creative director Sakari Paananen in 2012. With educational background in communication theory, design and advertising, Sakari has worked 18+ years with branding, communication and editorial concepts across all media – for local and global brands, cultural institutions, magazines and public service agencies.

From this gained in-depth knowledge of commercial strategy, design craftsmanship, photography and editorial storytelling SPC has developed a holistic approach to branding and communication in which all these components work as a symbiotic, well-balanced entity. The work of SPC is characterized by strategic intelligence, clarity, aesthetic sensibility and high quality standards.



CA FASTIGHETER – No58
PROPERTY BRANDING

Mystifying and communicating premium value of a luxury residential property.

Branding and communication strategy development. Holistic visual identity unifying design and imagery. Digital and print campaign. Website design. Hardcover book.

In collaboration with Whyte Lilja Arkitekter.

Photography by Björn Keller and Erik Lefvander.



OSCAR PROPERTIES – PROPERTY BRANDING

Property branding and communication concepts including brand strategy, visual identity, advertising and printed matter. Photography by Andreas Ackerup and Johan Fowelin.



WEEKDAY MTWTFSS & WEEKDAY COLLECTION
AUTUMN/WINTER 2014

Campaign creative direction for Weekday. Photography by Ola Rindal.
Styling by Ellen af Geijerstam.



NISCH MANAGEMENT
BRAND IDENTITY AND WEBSITE

Identifying and taking advantage of an alternative modeling agency's challenger position.

Brand strategy. Brand identity. Custom designed website for all devices.

Visit: nischmanagement.se

Programming by William Belenius.


STOCKHOLMIA FASTIGHETER – OBELISKEN 29
PROPERTY BRANDING

Presenting a premium residential property for the "cultural crowd", taking advantage of the architects' star quality by giving access behind the scene.

Branding and communication strategy development. Brand identity. Editorial concepts and content creation. Digital and print campaign. Website design.

In collaboration with Whyte Lilja Arkitekter.

Photography by Andreas Ackerup, Louise Enhörning, Erik Wåhlström and Gunnar Smoliansky.



ANDREAS MARTIN-LÖF ARKITEKTER
VISUAL IDENTITY & WEBSITE

Guiding a fast-growing architectural practice into their international artistic future.

Brand strategy. Holistic visual identity – unifying design and photography. Image concepts and photographic art direction. Custom designed website for all devices.

Visit: martinlof.se

Photography by Johan Fowelin. Programming by Emil Olsson.



RODEO MAGAZINE – SRING 2011

Magazine concept development, creative direction, design and production. In collaboration with Anton Grahnström. Photography by Julia Hetta, Johan Sandberg, Marcus Palmqvist, Mikael Olsson and many more.



SVENSKA KRAFTNÄT – BRAND IDENTITY

A complete rebranding of the Swedish National Grid, Svenska Kraftnät, covering everything from the logo, customizing typefaces, stationary, signage, different manuals, newsletter templates, advertising guidelines, information brochures, annual reports, photographic language, imagery and environmental policies for office inventories.


PHILIPS SCANDINAVIA – IMAGERY

Image concepts and photographic art direction – presenting the new Philips range of Smart TV:S. Photography by Johan Fowelin.



SANDRA BACKLUND – BRAND INDENTITY & WEBSITE

Brand identity and website design for swedish luxury fashion designer/fine artist Sandra Backlund. Photography by Ola Bergengren.



MINIMARKET AW13 – CAMPAIGN & LOOKBOOKS

Campaign and lookbook concepts, creative direction and design. Photography by Peter Gehrke and Ola Bergengren.

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ERIK BJERKESJÖ – BRAND IDENTITY AND IMAGERY

Brand identity and campaign imagery for swedish fashion designer Erik Bjerkesjö. In collaboration with Anton Grahnström. Photography by Ola Bergengren.


JC – CAMPAIGNS 2007–2008

Work executed during employment at Frankenstein Studio. Photography Andreas Ackerup.


ABSOLUT VODKA – DRINKSPIRATION APP

Visual concepts and art direction for a digital drink book. Co-created with Anton Grahnström, in collaboration with Great Works.


H&M – CAMPAIGN

Global campaign for H&M's sustainable collection. In collaboration with Anton Gahnström. Photography by Josh Olins. Styling by Robert Rydberg.


LEVI'S RED TAB EUROPE & ASIA – AW09 CAMPAIGN

International advertising campaign for Levi's Red Tab. Work executed during employment at Frankenstein Studio.


SALEM AL FAKIR

An iconic visual concept for the international launch of musical genius Salem al Fakir. Collaboration with ANTON GRAHNSTRÖM.