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A strategic branding and communications consultancy for premium brands, organizations and publishers.


Sakari Paananen Art Direction
Kungsholmstorg 1, 112 21 Stockholm
Phone +46 704 718 372
E-mail sakari@paananen.se



CA FASTIGHETER – No58
PROPERTY BRANDING

Mystifying and communicating premium value of a luxury residential property.

Branding and communication strategy development. Holistic visual identity unifying design and imagery. Digital and print campaign. Website design. Hardcover book.

In collaboration with Whyte Lilja Arkitekter.

Photography by Björn Keller and Erik Lefvander.


ANDREAS MARTIN-LÖF ARKITEKTER
VISUAL IDENTITY & WEBSITE

Guiding a fast-growing architectural practice into their international artistic future.

Brand strategy. Holistic visual identity – unifying design and photography. Image concepts and photographic art direction. Custom designed website for all devices.

Visit: martinlof.se

Photography by Johan Fowelin. Programming by Emil Olsson.


WEEKDAY MTWTFSS – AW14
Campaign creative direction for Weekday MTWTFSS. Photography by Ola Rindal.
Styling by Ellen af Geijerstam.


WEEKDAY COLLECTION AW14
Campaign creative direction for Weekday MTWTFSS. Photography by Ola Rindal.
Styling by Ellen af Geijerstam.


STOCKHOLMIA FASTIGHETER – OBELISKEN 29
PROPERTY BRANDING

Presenting a premium residential property for the "cultural crowd", taking advantage of the architects' star quality by giving access behind the scene.

Branding and communication strategy development. Brand identity. Editorial concepts and content creation. Digital and print campaign. Website design.

In collaboration with Whyte Lilja Arkitekter.

Photography by Andreas Ackerup, Louise Enhörning, Erik Wåhlström and Gunnar Smoliansky.


NISCH MANAGEMENT
BRAND IDENTITY AND WEBSITE

Identifying and taking advantage of an alternative modeling agency's challenger position.

Brand strategy. Brand identity. Custom designed website for all devices.

Visit: nischmanagement.se

Programming by William Belenius.


SVENSKA KRAFTNÄT – BRAND IDENTITY

A complete rebranding of the Swedish National Grid, Svenska Kraftnät, covering everything from the logo, customizing typefaces, stationary, signage, different manuals, newsletter templates, advertising guidelines, information brochures, annual reports, photographic language, imagery and environmental policies for office inventories.


RODEO MAGAZINE – SRING 2011

Magazine concept development, creative direction, design and production. In collaboration with Anton Grahnström. Photography by Julia Hetta, Johan Sandberg, Marcus Palmqvist, Mikael Olsson and many more.


RODEO MAGAZINE – AUTUMN 2011

Magazine concept development, creative direction, design and production. In collaboration with Anton Grahnström. Photography by Julia Hetta, Kacper Kasprzyk, Carlotta Manaigo, Ola Rindal, Tina Tyrell and many more.


RODEO MAGAZINE – SRING 2012

Magazine concept development, creative direction, design and production. In collaboration with Anton Grahnström. Photography by Julia Hetta, Ola Rindal, Maja Forsslund, Boe Marion and many more.


BAGERIET – PROPERTY BRANDING

Property branding and communication concept including brand strategy, visual identity, advertising and printed matter. Photography by Andreas Ackerup and Johan Fowelin.


BIOGRAFEN – PROPERTY BRANDING
More images and detailed case description coming soon…


PHILIPS SCANDINAVIA – IMAGERY

Image concepts and photographic art direction – presenting the new Philips range of Smart TV:S. Photography by Johan Fowelin.


PHILIPS HTS WORLDWIDE – IMAGERY

Image concepts and photographic art direction – presenting the new Philips range of Home TV Sound systems. Photography by Johan Fowelin.


MINIMARKET AW13 – CAMPAIGN & LOOKBOOKS

Campaign and lookbook concepts, creative direction and design. Photography by Peter Gehrke and Ola Bergengren.


MINIMARKET SS14 – CAMPAIGN

Campaign concept and creative direction. Photography by Peter Gehrke.

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ERIK BJERKESJÖ – BRAND IDENTITY AND IMAGERY

Brand identity and campaign imagery for swedish fashion designer Erik Bjerkesjö. In collaboration with Anton Grahnström. Photography by Ola Bergengren.


SANDRA BACKLUND – BRAND INDENTITY & WEBSITE

Brand identity and website design for swedish luxury fashion designer/fine artist Sandra Backlund. Photography by Ola Bergengren.


JC – CAMPAIGNS 2007–2008

Work executed during employment at Frankenstein Studio. Photography Andreas Ackerup.


ABSOLUT VODKA – DRINKSPIRATION APP

Visual concepts and art direction for a digital drink book. Co-created with Anton Grahnström, in collaboration with Great Works.


H&M – CAMPAIGN

Global campaign for H&M's sustainable collection. In collaboration with Anton Gahnström. Photography by Josh Olins. Styling by Robert Rydberg.


LEVI'S RED TAB EUROPE & ASIA – AW09 CAMPAIGN

International advertising campaign for Levi's Red Tab. Work executed during employment at Frankenstein Studio.


SALEM AL FAKIR

An iconic visual concept for the international launch of musical genius Salem al Fakir. Collaboration with ANTON GRAHNSTRÖM.


WEEPING WILLOWS – FEAR & LOVE ALBUM

Album art direction and design. Photography Johan Warden.