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JC CAMPAIGNS 2007–2008

Photography ANDREAS ACKERUP. Done during employment at FRANKENSTEIN STUDIO.


Global campaign for H&M's sustainable collection. Art direction in collaboration with ANTON GRAHNSTRÖM. Photography JOSH OLINS. Styling ROBERT RYDBERG.


LEVI'S RED TAB AW09

For a long time Levi's had been creating conceptional advertising campaigns, and for a long time sales had been poor among women. Our strategy focused on the fact that Levi's actually is the original jeans brand – an attractive position that Levi's hadn't communicated in a way that attracts women. We re-established black and white photography to capture the classic sense of the brand, and created a visual idea reflecting the seventies' inspired collections – a "back to basics" straight forward approach. Done during employment at FRANKENSTEIN STUDIO.


Art direction and design SAKARI PAANANEN. Creative direction and photography JOHAN RENCK.



Art direction for a digital drink book, in collaboration with ANTON GRAHNSTRÖM. Commissioned by GREAT WORKS.