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Art direction and design for PHILIPS TV, Scandinavia. The in-store magazine presents Philips as the modern and sophisticated brand it is. The aim for the photography was to create a tension between the technological/modern objects and the natural/classical photography – offering an alternative to the cold an emotionless imagery normally used in electronics advertising. Commissioned by AHLSTRAND & WÅLLGREN.


Creative direction SAKARI PAANANEN, photography JOHAN FOWELIN.