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SVENSKA KRAFTNÄT BRAND IDENTITY

A complete rebranding of the Swedish National Grid, Svenska Kraftnät, covering everything from the logo, customizing typefaces, stationary, signage, different manuals, newsletter templates, advertising guidelines, information brochures, annual reports, photographic language, imagery and environmental policies for office inventories.

After a long and difficult process (and a wonderful client relationship) I'm proud to have changed the image and identity of one of Sweden's government offices, together with a great team of designers, illustrators and photographers.

Creative direction and art direction SAKARI PAANANEN. Design MARTIN GYLJE, ANDERS LÖFGREN, JONAS TORVESTIG, JESPER ÖRTEGREN, ANTON GRAHNSTRÖM and SAKARI PAANANEN. Illustration HAMPUS ERIKSTAM. Photography JOHAN FOWELIN. Team at Svenska Kraftnät MARIA JÄDERBERG, MALIN WERNER, ELIN AMUNDSSON, ERIK VALLIN and SARA PETTERSSON.